What is QoE (Quality of Experience)?

What Does QoE Mean?

QoE stands for Quality of Experience. It's a measure of how satisfied users are with a digital service, such as an app, video streaming service, or website. QoE is important for telco brands and ISP providers because it provides insight into how users perceive the quality of their service. QoE can be affected by a number of factors, including latency, jitter, and packet loss. By monitoring QoE, telco brands and ISP providers can identify problems and take steps to improve the quality of their service. In addition, QoE data can be used to benchmark performance against competitors. Ultimately, QoE is a valuable tool for understanding and improving the user experience.

What Is It All About?

Long story short: In an IP World, the sum of the components’ quality does not equal the quality of the sum. The only way to evaluate the quality delivered to a user is to connect to the service like a user.

Since 2009, Axiros has been pioneering QoE solutions capable of accessing any IP service in the same manner as a user and measuring quality the same way a user would. QoE performance indicators are user-centric: Whether it is about the time that it takes to download a webpage or access a service, place a phone call, change a TV channel or log into an interactive service - Axiros takes the guesswork out of impact assessments and provides factual information to drive operations, prioritizing investments and building SLAs.

Quality of Experience Management

Quality of Experience Management (QoE) is a system that enables telco brands and ISP providers to measure and improve the quality of their service. It does this by monitoring customer satisfaction levels and using feedback to improve the service. QoE is important because it helps telco brands and ISP providers to improve their customer satisfaction levels, which in turn can lead to increased customer loyalty and retention. In addition, QoE can help telco brands and ISP providers to identify potential problems with their service before they cause major customer dissatisfaction. As a result, Quality of Experience Management is a vital tool for any telco brand or ISP provider that wants to ensure the best possible level of service for its customers.

QoE - The Key Competitive Differentiator For CSPs


Nowadays, CSPs rarely differentiate between the quality of their services or provide special offers based on their revenue potential.

Most often, service policies are based upon best effort service and each customer or service on the network is treated equally, receiving shared bandwidth and facing the same network latency and speed issues.

The lack of differentiation for data heavy and latency sensitive services such as videos leads to a dip in QoS and subsequently poor customer experience.

In addition, the best effort delivery mechanism limits the ability of CSPs to offer personalized services to premium customers. This is a huge opportunity loss as CSPs miss out on upselling and bundling opportunities. Undifferentiated quality-of-experience (QoE) also creates dissatisfaction amongst premium customers, as they are accustomed to preferred service delivery and personalization in other sectors such as banking and retail. Poor experience also discourages consumers from spending more time on content, which reduces the revenue potential for all participants in the Telco-Media industry.


  • Monitoring of the experience of the user when consuming the service,

  • Adapting service provisioning on the basis of the varying context conditions (e.g. network status, user behavior, user profile, environment),

  • Predicting potential experience level degradation,

  • Masking quality degradation due to abrupt system changes.

Our QoE Based Product


All Axiros products can be deployed and operated “On-Premises” or “as a Service”.


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What is Quality of Experience?

Quality of Experience (QoE) is how well a user can connect to a service. The indicators that measure this include how long it takes to download a webpage or access a service, place a phone call, change a TV channel, or log into an interactive service.

Why is the QoE in WiFi networks important?

The ability to quantify QoE would provide network operators some insight into the network's impact on overall customer satisfaction, in terms of dependability, availability, scalability, speed, accuracy, and efficiency.

What is the difference between Quality of Experience and Quality of Service?

Key network performance metrics are used to assess the quality of service, whereas Quality of Experience focuses on the end-user experience: Did the network actually provide a good end-user experience?